The Malaysia Tourism Agency Association (MATA) is the peak body for Malaysia’s tourism players, with its office located in Seremban, Negeri Sembilan. It represents the majority of tourism players in Malaysia. Founded in 2019, MATA aims to stimulate, encourage, and promote travel, while upholding the interests of Malaysian Tourism players who form a vital part of Malaysia’s highly specialized travel and tourism industry.

As the Ministry of Tourism, Arts and Culture Malaysia's (MOTAC) strategic partner, MATA will certainly join hands to help the Malaysian Government, especially MOTAC and Tourism Malaysia, by promoting Malaysia as a Preferred Destination for tourists from all around the world.